The 2024 Toyota Prius Prime is a perfect commuter sedan for the urban driver. It gives you both the confidence of a hybrid engine for those longer road excursions, and the incredible convenience of EV driving for your daily commute. It’s packed with high-tech features, boasting a comfortable cabin, and designed with that modern Prius style. Experience instant acceleration, and a smooth, responsive drive across three different trim levels. Join the team here at Downtown Toyota as we take a closer look at the 2024 Toyota Prius Prime PHEV.
Exterior
New Frame
For 2024, the Toyota Prius Prime has been given an all new frame. It is 50mm lower, 25mm longer, and 20mm wider than the previous generation model. This gives the Prius Prime a lower centre of gravity for a more sure-footed drive, and also reduces the weight of the vehicle overall.
Sporty Attitude
There’s no mistaking the sleek and stylish 2024 Prius Prime. Thanks to its rear-seat battery, the weight is delegated to the back, while the aerodynamic exterior helps to reduce drag, helping it drive smoothly and confidently. It comes in white, black and two shades of grey, as well as the three primary colours.
Interior
Designed for Driving
The cabin of the 2024 Prius Prime is built with a focus on making the drive as relaxing and pleasurable as possible for the driver. All the materials in the cabin are pleasing to the touch, and the standard heated, leather-wrapped steering wheel is nice and warm in the winter months.
Winter Ready
If you’re worried about the chilly Toronto winters, the 2024 Prius Prime has you covered. Standard heated front seats will keep you cozy and warm. Available heated rear seats will let your passengers enjoy a comfortable ride, too, and available ventilated seating takes the edge off that hot summer driving.
2024 Toyota Prius Prime Image Gallery
Technology
Toyota Multimedia
The 2024 Prius Prime comes with the standard Toyota Multimedia System featuring wireless Apple CarPlay and Android Auto™ compatibility. You can sync up your smartphone to use its apps, entertainment, or navigation features. The available Qi wireless charging pad lets you keep your phone topped up on the go.
Digital Key
The available Digital Key for the 2024 Toyota Prius Prime lets you turn your smartphone into your keyfob! You can access remote features, and even share the Digital Key with friends and family so they have full or partial access to the vehicle as required.
Performance
Hybrid Efficiency
The 2024 Prius Prime comes equipped with Toyota’s 5th generation hybrid powertrain. It’s a 2.0L engine with 220 horsepower, able to go from 0-100km/h in just under 7 seconds. It has an incredible range of up to 962 kms with a full tank and a topped up battery, while the regenerative braking system keeps the battery charged up while you drive.
EV Mode
Just running some errands, or driving to work? Why bother using your gas tank at all? With the 2024 Toyota Prius Prime, you can switch to EV mode and drive all-electric, letting the battery take over. You can travel up to 72 km on a full charge; more than enough for the average daily commute.
Safety
Safety Sense
The 2024 Prius Prime comes standard with the sophisticated Toyota Safety Sense™ 3.0 system. It boasts several high-tech driver assistance systems to help make your drive as safe as possible; including pre-collision assist with pedestrian and bicycle detection, emergency steering assist, full speed dynamic radar cruise control, lane departure alert, automatic high beams, and more!
Traffic Jam Assist
Toronto traffic can be a pain, but the 2024 Toyota Prius Prime can make it easier thanks to the first ever Traffic Jam Assist system. The Prius Prime can help an attentive driver out by handling acceleration, braking, and steering for you while keeping a safe distance from the vehicle in front of you in slower, stop-and-go traffic situations.
2024 Toyota Prius Prime Trims
SE
Starting at $42,532*- Up to 72km EV range
- Wireless Apple CarPlay and Android Auto™
- Heated Front Seats and Steering Wheel
XSE
Starting at $47,272*- Up to 64km EV range
- 12.3″ Toyota Multimedia System
- Traffic Jam Assist
XSE Premium
Starting at $51,032*- 8-speaker JBL sound system
- Digital Key
- Power Backdoor
Get Your 2024 Toyota Prius Prime at Downtown Toyota
If you need an efficient car for commuting around the GTA, but want the confidence to head out on the occasional road trip, a PHEV is perfect; and the 2025 Toyota Prius Prime is a first-class choice. Come down to our showroom to see one in person, and let us answer any of your questions. Better yet, book a test drive to feel how one handles on Toronto’s streets. Please take a look at our latest offers and promotions before you shop, to see what may apply to your purchase. Our Toyota certified service team is also on hand to assist with any of your maintenance needs.