The fifth generation Toyota Prius offers efficient and exhilarating performance thanks to some mechanical upgrades.
Its 2.0-litre hybrid engine delivers enhanced acceleration, taking you from 0-100 km/h in 7.2 seconds.
The improved battery pack under the rear seat also contributes to the upgraded performance with 15% more output.
To help you remain confident on various road conditions, the standard Electronic On-Demand All-Wheel Drive system has your back.
There are also three responsive drive modes that let you switch through your driving preferences: NORMAL, ECO, and SPORT.
Between its two grades, you’ll find a plethora of convenient, high-quality features — inside and out.
On the outside, you can paint your new Prius in the unique Maximum Yellow, vibrant options like Supersonic Red and Reservoir Blue, or subtler tones.
The standard 19-inch alloy wheels add to the car’s sporty new look, too.
The cabin is home to soft-touch materials and standard amenities like heated front bucket seats, rear 60/40 folding seats, and a heated and leather-wrapped steering wheel.
Upgrading to the Prius Limited AWD adds even more upscale features like ventilated front seats, heated rear seats, and a driver seat memory system.
Safety and Infotainment Tech
The 2023 Prius comes with a host of advanced technology features to help you stay safe as you navigate your daily life.
Keeping you safe is the Toyota Safety Sense™ 3.0 system, an intelligent suite of active driver-assist features:
Lane Tracing Assist with Enhanced Line & Road Recognition
Automatic High Beam
Lane Departure Alert with Steering Assist and Road Edge Detection
Full Speed Dynamic Radar Cruise Control with Curve Speed Management
Pre-Collision System with Pedestrian and Bicycle Detection, Intersection Support, and Emergency Steering Assist
The newest Toyota Multimedia System lets you wirelessly connect your smartphone via Apple CarPlay® and Android Auto™.
That infotainment system also comes with an amazing six USB-C charging ports and a 3-month SiriusXM® All-Access trial.
Prius Models, Efficiency, and Pricing
Here’s the horsepower, fuel efficiency, and starting price for each 2023 Prius model.
XLE AWD: 196 horsepower; 4.8/4.7 L/100km; from $39,864.50
Limited AWD: 196 horsepower: 4.8/4.7 L/100km; from $46,204.50
2023 Toyota Prius Near Me
If you’d like to know more about the redesigned 2023 Toyota Prius, simply contact our team or come visit us at Downtown Toyota in Toronto, Ontario!
 Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.